The Coach

Elite programs look for the edge that creates success, it’s not luck, its doing something different than everyone else. 
EDGE 4 is that something different.

Understanding someone’s WHY allows you to build relationships and trust. The only way to truly unlock an athlete’s potential is to know them. Understand why they do what they do. Know the dos and don’ts when interacting with them. How to truly connect and communicate with an individual with impact.

Edge 4 is the only motive-based system of its kind in identifying the core motive of  an athlete – Their Why. Focusing on motive allows you to see clearly the needs, wants and coaching an athlete must have.  It is a vulnerable process that builds courage and clarity – the very cornerstones of great relationships. 

The system is utilized in every aspect of a successful program:

• Recruit, land, retain and develop athletes
• Athlete accountability and growth
• Coach and staff personal growth
• Staff dynamic
• Collective potential of the team